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Many IT companies – particularly smaller emerging ones – are technically led. Such companies may produce highly innovative and elegant technology, but often fail to capitalise on the full potential of their business opportunity because of
- Lack of marketing expertise
- Lack of sales experience
- Lack of sales and marketing resources
All of the senior consultants in the Sphere International Group have substantial experience of sales and marketing, gained in some of the world’s leading IT companies. We are able to provide our clients with the benefit of this experience, and we can also provide experienced sales resources on an interim basis to assist smaller companies to get the coverage that they need in order to achieve their business plans.
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| Copyright Sphere International 2006 |
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