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Smart IT companies are increasingly looking to Strategic Partnering as a means of maximising the commercial potential of their business – particularly by leveraging the intellectual property rights (“IPR”) that exist in their technology.
Strategic Partnering covers a wide variety of types of deals, including:
- OEM deals
- Joint marketing alliances
- Source code licensing
- Complementary service partnerships
Successful Strategic Partnering requires creative thinking and the identification of opportunities for synergistic tie ups of a non-obvious nature. Once the potential opportunities are identified, the challenge is to sell the business proposition to the prospective partner, to hammer out a suitable agreement which achieves the commercial objectives of the partnership and which is also legally sound.
With its unusual blend of business development, commercial, marketing and legal skills, the Sphere International Group is ideally placed to assist clients in identifying potential strategic partnerships – and converting them in to lucrative realities.
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| Copyright Sphere International 2006 |
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